Logos - Try appealing to the audience's intellectual side by using some of these steps:
An example of logos would be taking information from a reliable research paper and incorporating it in your own work. This shows the audience you have in-depth knowledge.
- Quote information from reliable references
- Use pictures related to the topic showing processes
- Write unbiased facts about the topic
- Outline the pros and cons logically if using them in an argument
An example of logos would be taking information from a reliable research paper and incorporating it in your own work. This shows the audience you have in-depth knowledge.
Ethos - To generate trust in the author, follow these tips:
An example of ethos would be the author section at the end of online new articles talking about their backgrounds and other pieces of literature.
- Include a small section with details about the author
- Publish consistently reliable papers throughout your career
- Provide works free of small errors to show attention to detail
An example of ethos would be the author section at the end of online new articles talking about their backgrounds and other pieces of literature.
Pathos - Get to the emotional core of the audience following these points:
A common example of pathos one may have already seen is the use of shocking images meant to draw readers into an article because the emotion brought out by the picture. They are curious to find out more.
- Use powerful adjectives such as incredible, rather than good
- Display images related to the subject that would make the audience feel
- Use biased standpoints to capture the attention of one group of people
A common example of pathos one may have already seen is the use of shocking images meant to draw readers into an article because the emotion brought out by the picture. They are curious to find out more.